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Professional Experience
01/2018 — Present Senior Lecturer
School of Management and Marketing, Waikato Management School
The University of Waikato, Hamilton, New Zealand
08/2016 — 05/2017 Research Assistant
Department of Hotel, Restaurant, and Tourism Management
University of South Carolina, Columbia, South Carolina, USA
08/2013 — 08/2015 Teaching/Research Assistant
Department of Hotel, Restaurant, and Tourism Management
University of South Carolina, Columbia, South Carolina, USA
08/2012 — 05/2013 Graduate Assistant
Department of Hotel, Restaurant, and Tourism Management
University of South Carolina, Columbia, South Carolina, USA
07/2011 — 09/2011 Tourism Planner/Consultant
V-Bay Tourism Planning Company
Shenzhen, China
01/2009 — 12/2010 Tour Guide (Part-Time)
China Youth Travel Service
Wuhu, China
09/2008 — 07/2010 Tourism Planner/Consultant (Part-Time)
Yijiangnan Tourism Planning Institution
Wuhu, China
04/2008 — 08/2008 Administrative Director
WOW English Training Center
Guangzhou, China
10/2006 — 10/2006 Hotel Housekeeper (Trainee)
Guangdong Hotel
Guangzhou, China
01/2005 — 12/2007 Tour Guide (Part-Time)
GZL International Travel Service;
Yangcheng Travel Agency;
Holiday International Travel Agency
Guangzhou, China
School of Management and Marketing, Waikato Management School
The University of Waikato, Hamilton, New Zealand
08/2016 — 05/2017 Research Assistant
Department of Hotel, Restaurant, and Tourism Management
University of South Carolina, Columbia, South Carolina, USA
08/2013 — 08/2015 Teaching/Research Assistant
Department of Hotel, Restaurant, and Tourism Management
University of South Carolina, Columbia, South Carolina, USA
08/2012 — 05/2013 Graduate Assistant
Department of Hotel, Restaurant, and Tourism Management
University of South Carolina, Columbia, South Carolina, USA
07/2011 — 09/2011 Tourism Planner/Consultant
V-Bay Tourism Planning Company
Shenzhen, China
01/2009 — 12/2010 Tour Guide (Part-Time)
China Youth Travel Service
Wuhu, China
09/2008 — 07/2010 Tourism Planner/Consultant (Part-Time)
Yijiangnan Tourism Planning Institution
Wuhu, China
04/2008 — 08/2008 Administrative Director
WOW English Training Center
Guangzhou, China
10/2006 — 10/2006 Hotel Housekeeper (Trainee)
Guangdong Hotel
Guangzhou, China
01/2005 — 12/2007 Tour Guide (Part-Time)
GZL International Travel Service;
Yangcheng Travel Agency;
Holiday International Travel Agency
Guangzhou, China
Education
Doctor of Philosophy
August 2012 – December 2017
University of South Carolina, Columbia, South Carolina, USA
Major: Hospitality Management
Dissertation: Theme Park Demand, Theme Park Attractiveness, and Visitors’ Choices of Theme Park
Chair: Xiang (Robert) Li, Ph.D.
Master of Science
September 2008 – July 2011
Anhui Normal University, Wuhu, Anhui, China
Major: Human Geography
Thesis: Research into Tourism Carrying Capacity of Theme Park: A Case Study of Fantawild Adventure in Wuhu
Chair: Qin Su, Ph.D.
Bachelor of Management
September 2003 – July 2007
South China Normal University, Guangzhou, Guangdong, China
Major: Tourism Management
August 2012 – December 2017
University of South Carolina, Columbia, South Carolina, USA
Major: Hospitality Management
Dissertation: Theme Park Demand, Theme Park Attractiveness, and Visitors’ Choices of Theme Park
Chair: Xiang (Robert) Li, Ph.D.
Master of Science
September 2008 – July 2011
Anhui Normal University, Wuhu, Anhui, China
Major: Human Geography
Thesis: Research into Tourism Carrying Capacity of Theme Park: A Case Study of Fantawild Adventure in Wuhu
Chair: Qin Su, Ph.D.
Bachelor of Management
September 2003 – July 2007
South China Normal University, Guangzhou, Guangdong, China
Major: Tourism Management
Certificate
Certificate of Graduate Study in Applied Statistics
Earned in December 2015
University of South Carolina, Columbia, South Carolina
Major: Applied Statistics
Postgraduate Certificate in Tertiary Teaching and Learning
March 2020 – Present, expected to earn in December 2021
University of Waikato, Hamilton, New Zealand
Major: Tertiary Teaching and Learning
Certificate of Using Python to Access Web Data
License 4TLFF68BKTX2
Earned on April 7, 2017
University of Michigan, Ann Arbor, Michigan, USA (offered through Coursera)
Certificate of Python Data Structures
License C45U5NCBSLTQ
Earned in March 7, 2017
University of Michigan, Ann Arbor, Michigan, USA (offered through Coursera)
Certificate of Programing for Everyone (Getting Started with Python)
License UB9HRBXYH9DS
Earned in February 2017
University of Michigan, Ann Arbor, Michigan, USA (offered through Coursera)
Certified Hospitality Educator
Received in September 8, 2014, valid until September 8, 2019
American Hotel & Lodging Educational Institution, USA
Preparing Future Faculty Program
Completed in April 2014
University of South Carolina, USA
Certified AutoCAD Designer
Received in 2009, Wuhu, China
Ministry of Human Resources and Social Security of the People's Republic of China
National Computer Rank Examination Certificate, Grade 2
Passed in 2006, Guangzhou, China
China’s National Education Examinations Authority
Certified Chinese Tour guide
Received in 2004, Guangzhou, China
People's Republic of China National Tourism Administration
Certificate of Standard Chinese Proficiency Test, 2nd Grade, A Level
Passed in September 2004, Guangzhou, China
National Language Committee
Earned in December 2015
University of South Carolina, Columbia, South Carolina
Major: Applied Statistics
Postgraduate Certificate in Tertiary Teaching and Learning
March 2020 – Present, expected to earn in December 2021
University of Waikato, Hamilton, New Zealand
Major: Tertiary Teaching and Learning
Certificate of Using Python to Access Web Data
License 4TLFF68BKTX2
Earned on April 7, 2017
University of Michigan, Ann Arbor, Michigan, USA (offered through Coursera)
Certificate of Python Data Structures
License C45U5NCBSLTQ
Earned in March 7, 2017
University of Michigan, Ann Arbor, Michigan, USA (offered through Coursera)
Certificate of Programing for Everyone (Getting Started with Python)
License UB9HRBXYH9DS
Earned in February 2017
University of Michigan, Ann Arbor, Michigan, USA (offered through Coursera)
Certified Hospitality Educator
Received in September 8, 2014, valid until September 8, 2019
American Hotel & Lodging Educational Institution, USA
Preparing Future Faculty Program
Completed in April 2014
University of South Carolina, USA
Certified AutoCAD Designer
Received in 2009, Wuhu, China
Ministry of Human Resources and Social Security of the People's Republic of China
National Computer Rank Examination Certificate, Grade 2
Passed in 2006, Guangzhou, China
China’s National Education Examinations Authority
Certified Chinese Tour guide
Received in 2004, Guangzhou, China
People's Republic of China National Tourism Administration
Certificate of Standard Chinese Proficiency Test, 2nd Grade, A Level
Passed in September 2004, Guangzhou, China
National Language Committee
Membership
12/2018-12/2019 Associate Membership, The Council for Australasian Tourism and Hospitality Education (CATHE)
10/2017- Present Life membership, ETA Sigma Delta, International Hospitality and Tourism Management Honor Society
01/2017-01/2018 Student Membership (ID #: 43841767), Travel and Tourism Research Association (TTRA)
01/2017— 12/2017 Individual Membership (ID #: 32416), International Council on Hotel, Restaurant, and Institutional Education (ICHRIE)
10/2017- Present Life membership, ETA Sigma Delta, International Hospitality and Tourism Management Honor Society
01/2017-01/2018 Student Membership (ID #: 43841767), Travel and Tourism Research Association (TTRA)
01/2017— 12/2017 Individual Membership (ID #: 32416), International Council on Hotel, Restaurant, and Institutional Education (ICHRIE)
Research Interests
- Destination marketing and management
- Tourist behavior and decision making
- Tourism analytics
- Tourism geography
- Commercial Accommodation
Special Focus: theme park and new research rechniques (e.g., big data, machine learning, and computer simulation)
Published Journal Articles
- Zhang, Y.*, Li, X., Cárdenas, D. & Liu, Y. (2021) Calculating Theme Parks' Tourism Demand and Attractiveness Energy: A Reverse Gravity Model and Particle Swarm Optimization. Journal of Travel Research. (* Corresponding author)
- Chen, Z., Ryan, C., & Zhang, Y. (2021). Cross-generational analysis of residential place attachment to a Chinese rural destination. Journal of Sustainable Tourism, 1-20.
- Chen Z., Ryan C., & Zhang, Y. (2021). Transgenerational place attachment in a New Zealand seaside destination. Tourism Management, 82.
- Dogru, T., Zhang, Y.*, Suess, C., Mody M., Bulut U., & Sirakaya-Turk E. (2020). What caused the rise of Airbnb? An examination of key macroeconomic factors. Tourism Management, 81. (* Corresponding author)
- Li, X.*, Wang, Y.*, Zhang, Y.*, & Cao Y. (2019). Examining the role of corporate social responsibility in resident attitude formation: A missing link? Journal of Travel Research, 58(7), 1105-1122. doi: 10.1177/0047287518798 ( * Co-First Authors Listed Alphabetically)
- Zhang, Y.*, Li, X., & Wu, T. (2019). The impacts of cultural values on bilateral international tourist flows: A panel data gravity model. Current Issues in Tourism, 22(8), 967-981. doi: 10.1080/13683500.2017.1345870 (* Corresponding author)
- Zhang, H., Su, Q., & Zhang, Y. (2019). Progress in the application of social network analysis in international tourism research. Progress in Geography, 38(4), 320-532.
- Zeng, L., Weng, S., Li, X., & Zhang, Y. (2017) Deliberate Purchases or Impulse Shopping? An Investigation of the “High Consumption” Phenomenon among Chinese Outbound Tourists. Tourism Tribune, 32(5), 26-35.
- Zhang, Y.*, Li, X., & Su, Q. (2017). Does spatial layout matter to theme park tourism carrying capacity? Tourism Management, 61, 82-95. (* Corresponding author)
- Zhang, Y.*, Li, X., Su, Q., & Hu, X. (2017). Exploring a theme park’s tourism carrying capacity: A demand-side analysis. Tourism Management, 59, 564–578. (* Corresponding author)
- Wang, X., Weaver, D. B., Li, X., & Zhang, Y. (2016). In Butler (1980) we trust? Typology of citer motivations. Annals of Tourism Research, 61, 216–218.
- Hu, X., Su, Q., & Zhang, Y. (2012). Research into the motivations and contents of domestic tourists’ information searching online. Tourism Tribune, 27(11), 105–112.
- Zhang, Y.*, Su, Q., Hu, X., & Lu, S. (2012). Research on the capacity of Fantawild Adventure theme park based on queuing theory. Tourism Tribune, 27(1), 66–72. (* Corresponding author)
- Hu, X., Su, Q., & Zhang, Y. (2011). The progress and implication of the foreign research on tourism information searching online. Tourism Tribune, 26(6), 86–93.
- Zhang, Y.*, Luo, Z., & Su, Q. (2011). A review of tourism carrying capacity measurement and management from a perspective of application. Journal of Anhui Normal University (Natural Science Edition), 34(3), 275–281. (* Corresponding author)
Conference Papers
- Dogru T., Zhang Y.*, Suess C., Mody M., Bulut U., & Sirakaya-Turk E. (2020). The effects of macroeconomic factors on the supply of Airbnb: Theory and empirical evidence. Proceeding of the 51th Travel and Tourism Research Association Annual Conference (TTRA). Victoria, BC, Canada. (Short abstract). (* corresponding author.)
- Zeng, L. & Zhang, Y. (Accepted) How Does Shopping Situation Influence Chinese Outbound Tourists’ Shopping Behavior? Proceeding of CAUTHE 2020 Annual Conference. Auckland, New Zealand: University of Auckland. (Working Paper)
- Zhang, H., Su, Q., Zhang, Y., Ryan, C., & Wu, X. (2019). Residents’ social relationships in everyday life in a tourism ancient town. Proceeding of the 50th Travel and Tourism Research Association Annual Conference (TTRA). Melbourne, Victoria, Australia. (Extended abstract)
- Zhang, Y. & Li, X. (2019) Modeling visitors’ theme park choices via agent-based modeling. In: CAUTHE 2019: Sustainability of Tourism, Hospitality & Events in a Disruptive Digital Age: Proceedings of the 29th Annual Conference. Cairns, QLD: Central Queensland University, Australia, 2019: 633. (Abstract)
- Zhang, Y., Li, X., Cardenas, D. & Liu, Y. (2018). Does travel distance matter in measuring theme park demand and theme park attractiveness? Proceeding of the 49th Travel and Tourism Research Association Annual Conference (TTRA). Miami, FL, USA. (Extended abstract)
- Zhang, Y. & Li, X. (2018). The spatial interaction between theme park demand and theme park attractiveness: An U.S. examination. Proceeding of the 16th Asia-Pacific Council of Hospitality and Tourism Educators Conference (APac-CHRIE). Guangzhou, China. (Abstract)
- Zhang, Y. [Yingsha], Zhang, Y. [Ye], & Li, X. (2017). Predicting Airbnb visitors’ bookings with artificial neural network and agent-based modeling. Proceeding of the 2017 International Council on Hotel, Restaurant, and Institutional Education Conference (ICHRIE), Baltimore, MD, USA. (Extended abstract). (07/27/2017)
- Zhang, Y., Wang, X., & Li, X. (2016). Assessing tourism knowledge distribution via text mining techniques: A case study. Proceeding of the 21st Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism. Philadelphia, PA, USA. (Extended abstract)
- Li, X., Zhang, Y., Wang, Y., & Cao, Y. (2015). Examining the role of corporate social responsibility in resident attitude research: A missing link? Proceeding of the Travel and Tourism Research Association 46th Annual Conference. Lake Orion, MI, USA: TTRA Association. (Extended abstract)
- Zhang, Y., Wu, Y., & Li, X. (2015). The impacts of cultural values on bilateral international tourism flows. Proceeding of the Travel and Tourism Research Association 46th Annual Conference. Lake Orion, MI, USA: TTRA Association. (Extended abstract)
- Wang, X., Weaver, D. Li, X., & Zhang, Y. (2015). Citation Analysis of a Classic Tourism Paper. Proceeding of the 13th Asia-Pacific Council of Hospitality and Tourism Educators Conference (APac-CHRIE). Auckland, New Zealand: Asia-Pacific Council on Hotel, Restaurant and Institutional Education. (Extended abstract)
- Hu, X., Zhang, Y., & Li, X. (2015). Safety and tourist destination image: A case of China. Proceeding of the 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism. Tampa, FL, USA. (Extended abstract)
- Zhang, Y., Su, Q., Li, X., & Hu, X. (2013). Modeling capacity-related factors in a theme park context. Proceeding of the Travel and Tourism Research Association 44th Annual Conference. Lake Orion, MI, USA: TTRA Association. (Extended abstract)
- Zhang, Y., & Li, X. (2013). Tourism energy model: A new perspective on the driving force of tourism. Proceeding of the 11th Asia-Pacific Council of Hospitality and Tourism Educators Conference (APac-CHRIE). Macao, China: Asia-Pacific Council on Hotel, Restaurant and Institutional Education. (Extended abstract)
- Zhang, Y., Su, Q., Li, X., & Hu, X. (2013). Optimizing theme park capacity through spatial design: A case study of Wuhu Fantawild Adventure in China. Proceeding of the 18th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism. Seattle, WA, USA. (Abstract)
Computation Skills
- Advanced Statistics
e.g., (covariance-based and variance-based) structural equation modeling, latent class model, panel data analysis, logistic regression, generalized linear regression, multilevel mixed model - Geographic Information Systems
e.g., spatial autoregressive model, spatial Durbin model, spatial error model, geographically weighted regression, hot spot identification, spatial clustering, interpolation, kernel density estimation, spatial autocorrelation - Machine Learning
e.g., natural language processing, particle swarm optimization - Computer Simulation
e.g., agent-based modeling - Online data extraction
e.g., web scraping technique, data extraction through web API - Other Techniques
e.g., social network analysis, queuing theory, system dynamics - Software
e.g., SPSS, SmartPLS, ArcGIS, R, Python, SAS, AMOS, Stata, NetLogo, Ucinet, NVivo, RapidMiner, Mplus, Vensim, Matlab, Coreldraw, Photoshop
Grants and Projects
- Total research funding obtained: approximately 1,834,577 USD, 11,923,446 CNY
As Associate Investigator/Co-Investigator: approximately 1,723,053 USD, 11,198,596 CNY
- Associate Investigator. Research on the Local Reconstruction Process of Traditional Rural Tourism Destinations from the Perspective of Emotion: A Case of Wuyuan. (Grant No.: 41961026) Funded by the National Natural Science Foundation of China. PI: Dr. Li Zeng. AI: Dr. Shixiu Weng, Dr. Yingsha Zhang, Dr. Duanqian Mao, Dr. Yin Xiong, Dr. Jianmin Wang, Dr. Yun Chen, Dr. Wei Fu, Dr. Yi Mao, Dr. Qi Mao, and Dr. Sihao Zhou. (Jan. 2020 - Dec. 2023). (RMB 390,000, approximately US$ 55,786).
- Associate Investigator (Statistician). Kaumātua mana motuhake Pōī: Enhancing Wellbeing, Social Connectedness and Cultural Identity. Funded by Ministry of Business, Innovation and Employment, Ageing Well National Science Challenge, New Zealand. PI: Professor Brendan Hokowhitu. Co-PI: Mrs Rangimahora Reddy, and Professor John Oetzel. AI: Dr. Sophie Nock, Dr. Mary Simpson, Ms. Pareaute Meha, Miss Kirsten Johnston, Professor Poia Rewi, Dr. Isaac Warbrick, Dr. Anne-Marie Jackson, Dr. Bevan Erueti, Associate Professor Michael Cameron, Dr. Yingsha Zhang (Sep. 2019- Feb. 2023). (NZD $2,500,000, approximately US$1,607,750).
- Principal Investigator. Effects of Time and Past Travels on a Visitor’s Subsequent Travels. Funded by WMS Internal Contestable Research Funds, Waikato Management School, University of Waikato. PI: Dr. Yingsha Zhang. AI: Dr. Xiang (Robert) Li, Dr. Chris Ryan. (July 2019- Dec. 2021). (NZD$12,000, approximately US$7,715).
- Principal Investigator. The Role of Brand Equity in US Traveller’s Path to Purchase. Funded by Canadian Tourism Commission (CTC). (Agreement No:: 167065; NRP No.: NRP DC-2018-JC-01) PIs: Dr. Xiang (Robert) Li, Dr. Yang Yang, Dr. Michael Ok, Dr. Suiwen Zou, Ms. Karen Tan, Dr. Yingsha Zhang, Dr. Wesley Roehl (Mar.2018- June. 2019). (CAD $129,637, approximately US$98,809).
- First Participant (equivalent to Co-Principal Investigator). Impacts of Peer-to-peer Accommodations On Traditional Hotels: An Agent-based Modeling Approach. Funded by the 14th Young Scholars Interdisciplinary Forum, Fox School of Business, Temple University. PI: Dr. Hongbo Liu. Other investigators: Dr. Yingsha Zhang, Dr. Xiang (Robert) Li, Karen Tan (May 2017-May 2018). (US$ 1,300).
- Associate Investigator. The Fall and Rise of Chinese Outbound Tourists’ Purchasing Power: The Rationalization of Outbound Tourism Shopping and the Supply-side Reform for Domestic Tourism Shopping. Funded by Youth Foundation of Humanities and Social Sciences, China Ministry of Education. P.I. Dr. Li Zeng. Other key participants: Dr. Xiang (Robert) Li, Dr. Ganghua Chen, Dr. Shixiu Weng, Dr. Qiufang Ma (July 2016-July 2019). (RMB 80,000, approximately $12,000).
- Principal Investigator. How does the Spatial Structure of General Tourism Demand Affect the Spatial Structure of Theme Park Attractiveness? Support to Promote Advancement of Research and Creativity (SPARC) Graduate Research Grant, funded by the Office of the Vice President for Research, University of South Carolina (July 2016 – Jun. 2017). ($5,000).
- Research Assistant. Establishing a China U.S.-Travel Monitor Program. (14050-KA12). Jointly funded by National Tour Association, and Alfred P. Sloan Foundation Travel & Tourism Industry Center. P.I.: Dr. Xiang (Robert) Li. Co-P.I.: Dr. Rich Harrill. (Jun. 2014 – Feb. 2016). [Additional project sponsors: Hawaii Tourism Authority; NYC & Company; California Tourism Commission; Visit Orlando]. ($34,000).
- Research Assistant. Local Community’s Perception and Sentiment towards Shanghai Disney Resort. Funded by the Shanghai International Theme Park Company Limited. P.I.: Dr. Xiang (Robert) Li. Co-P.I.: Dr. Rich Harrill. (Dec. 2014 – Dec. 2015). ($36,524).
- Research Assistant. Development of a Comprehensive and Systematic Plan for Management, Branding, and Sustainability of South Carolina’s Four National Byways. (14050-JA02). Funded by the SC National Heritage Corridor/Duke Energy. P.I.: Dr. Rich Harrill. Co-P.I.s: Dr. Xiang (Robert) Li, Dr. Matthew T Brown, and Dr. Mark Nagel. (Oct. 2012 – Sept. 2013). ($60,000)
- Participant. Spatial Differentiation and Mechanism of Tourism Social Cultural Impacts in Southern Changjiang River Delta Ancient Watertowns. Funded by the National Natural Science Foundation of China (Grant No. 41071099). P.I.: Dr. Qin Su. (Jan. 2011 – Dec. 2013). (RMB 300,000, approximately $44,000)
- Tourism Planner. Master Tourism Plan for Zhongwei City. Funded by the Tourism Bureau of Zhongwei City. P.I: Chuanli Wang. (2011).
- Tourism Planner. Master Tourism Plan for the Project in Taihe County, Jiangxi Province. Funded by Shenzhen biology Valley Technology Investment Co., Ltd. P.I: Chuanli Wang. (2011).
- Tourism Planner. Plan for Sunshine Peninsula Resort, Wuhu County. P.I.: Dr. Qin Su. (2010).
- Consultant. Feasibility Study Report on the Zhaoguan Spring Resort Project in Hanshan County. P.I.: Dr. Qin Su. (2010).
- Consultant. Feasibility Study Report on the Cultural Tourism Project of Lanxi Street, Datong Town, Tongling City. P.I.: Dr. Qin Su. (2010).
- Tourism Planner. Master Plan for Countryside Tourism in Huanfeng Town, Hanshan County. P.I.: Dr. Qin Su. (2010).
- Tourism Planner. Development Plan for the Excellent Tourism Town: Tongzha Town, Hanshan County. P.I.: Dr. Qin Su. (2010).
- Tourism Planner. Overall Tourism Plan for Bangang Town, Yingshang County. P.I.: Dr. Chaohui Wang. (2010).
- Tourism Planner. Overall Tourism Plan for Xieqiao Town, Yingshang County. P.I.: Dr. Chaohui Wang. (2010).
- Tourism Planner. Overall Tourism Plan for Lukou Town, Yingshang County. P.I.: Dr. Chaohui Wang. (2010).
- Tourism Planner. Tourism development Plan for Liu Jixiang Town, Yingshang County. P.I.: Dr. Chaohui Wang. (2010).
- Tourism Planner. Resort Development Plan for Zhongmiao Temple and Mushan Island in Chaohu City. P.I.: Dr. Chaohui Wang. (2010).
- Tourism Planner. Plan for Future Agricultural World in Suzhou City. P.I.: Dr. Qin Su. (2009).
- Tourism Planner. Tourism Development Plan and Project Proposal for Heyue Sandbank, Tongling City. P.I.: Qin Su. (2009).
- Tourism Planner. Master Tourism Plan for Hanshan County. Funded by the Tourism Bureau of Hanshan County. P.I.: Qin Su. (2009).
- Tourism Planner. Hotel Plan of Wuhu City. Funded by the Tourism Bureau of Wuhu City. P.I.: Qin Su. (2008).
Teaching Experience
- Teaching Certificates or Programs
Certified Hospitality Educator from the American Hotel & Lodging Educational Institution, received in 2014.
Preparing Future Faculty Program. Completed April 2014. University of South Carolina.
- Teaching Experience
Convenor & lecturer. THMGT301 Hotel and Venue Management, University of Waikato, 2019 & 2020.
Convenor & lecturer. THMGT502 Tourism Development and Environment, University of Waikato, 2019 & 2020.
Convenor & lecturer. THMGT101 Fundamentals of Tourism and Hospitality, University of Waikato, 2018 - 2021.
Convenor & lecturer. TOMG309 Sustainable Events Operations and Venue Management, University of Waikato, 2018.
Instructor of record. HRTM 481 Analytical Techniques in Tourism & Hospitality, University of South Carolina. Spring 2015.
Instructor of record. HRTM 280 Foundations of Tourism, University of South Carolina. Spring 2014 & Fall 2014.
Co-instructor. HRTM 280 Foundations of Tourism, University of South Carolina. Fall 2013.
- Supervision Experience
Second supervisor for 2 PhD students; 2 are expected to graduate in 2021.
Supervisor for 7 Master’s students; 4 of them have graduated.
- Guest Lectures:
Zhang, Y. (2016). Travel Motivation. Presented on Sep. 27, 2016, for Dr. Xiang (Robert) Li’s THM 4397 (Designing Tourism Experience) class. Temple University.
Zhang, Y. (2016). Travel Motivation. Presented on Feb. 4, 2016, for Dr. Xiang (Robert) Li’s THM 4397 (Designing Tourism Experience) class. Temple University.
Zhang, Y. (2013). Tourism Research. Presented on April 22, 2013, for Dr. David Cardenas’s HRTM280 (Foundations of Tourism) class. University of South Carolina.
Zhang, Y. (2013). Data Collection Techniques. Presented on March 4, 2013, for Dr. David Cardenas’s HRTM481 (Analytical Techniques in Tourism & Hospitality) class. University of South Carolina